The Challenge

US-based start up Atreo is aiming to revolutionize an established RTSM industry dominated by large, traditional competitors. How could we reflect this in their brand, products and website without feeling too unconventional to their clients?

How we solved it

Developing a solid brand positioning around a single thought that time is the most valuable resource for us all led us to focus on a modern and very clear identity that could explain Atreo’s product USPs and could be applied effectively to their product’s UI, animated communications, collaterals and website. The result is visually distinct and positively disruptive in contrast to the rest of the RTSM market.

What the
client said

“The Invisible Ink team has proven time and time again to be a trusted and collaborative partner for Atreo. We have engaged with their team on several critical initiatives, including branding, website, UI design, collaterals and booth design. Their team has been highly collaborative, insightful, and customer focused on all efforts. Their ability to recognize our vision and bring it to light has been invaluable. We often receive compliments on our branding from industry veterans. Kudos to the Invisible Ink team for all their help and direction.”

Ryan Harrison
CEO, Atreo Inc​

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