US-based start up Atreo is aiming to revolutionize an established RTSM industry dominated by large, traditional competitors. How could we reflect this in their brand, products and website without feeling too unconventional to their clients?
How we solved it
Developing a solid brand positioning around a single thought that time is the most valuable resource for us all led us to focus on a modern and very clear identity that could explain Atreo’s product USPs and could be applied effectively to their product’s UI, animated communications, collaterals and website. The result is visually distinct and positively disruptive in contrast to the rest of the RTSM market.