How do you take one of Thailand’s most notable dishes to Copenhagen, make a menu only consisting of ‘krapow’ on and market it to Danes?
How we solved it
We love krapow. Our client also loves krapow and together we hatched an idea to show the vibrancy and diversity of flavours in this Thai dish through an identity for their chain of restaurants and take-aways. With only one dish on the menu, the ingredients became our heros and we sough to bring the ingredients playfully to life through the identity.