Holy Krapow
The challenge
How do you take one of Thailand’s most notable dishes to Copenhagen, make a menu only consisting of ‘krapow’ on and market it to Danes?
How we solved it
We love krapow. Our client also loves krapow and together we hatched an idea to show the vibrancy and diversity of flavours in this Thai dish through an identity for their chain of restaurants and take-aways. With only one dish on the menu, the ingredients became our heros and we sough to bring the ingredients playfully to life through the identity.
What the client said
“We love how Invisible Ink created a vibrant and unique identity for Holy Krapow. We wanted to show that Thai food outside of Thailand is more than bland curries and bastardised stir-fries while at the same time bring a recognisible, contemporary and urban feel to the brand. Invisible Ink nailed it and we have had only positive responses to the branding from our customers. The majority of the work and communication was done remotely, but Tem and the team were super professional and reliable.”
Sofie Lisby
Co-founder, Holy Krapow
What the client said
“We love how Invisible Ink created a vibrant and unique identity for Holy Krapow. We wanted to show that Thai food outside of Thailand is more than bland curries and bastardised stir-fries while at the same time bring a recognisible, contemporary and urban feel to the brand. Invisible Ink nailed it and we have had only positive responses to the branding from our customers. The majority of the work and communication was done remotely, but Tem and the team were super professional and reliable.”
Sofie LisbyCo-founder, Holy Krapow
