The challenge
Bring to life a brand for the first signature restaurant of celebrated Chef Mirco Keller.
How we solved it
We took direct inspiration from the Chef himself, in a style that reflects his personality and cuisine to create an identity that would stand out from the crowd of contemporary fine dining restaurants in Bangkok.
What the client said
“To finally open my own restaurant in Bangkok, you can imagine that I had very strong views as to the concept, identity and positioning. This, partly because I have been dreaming of this day for a long time, but also because my family name is on the door, Keller.
The Invisible Ink team met with me many times and showed real patience in truly understanding what I wanted the Keller brand to say and how the Keller restaurant should be positioned.
The end result I can honestly say is exactly what I envisaged many years ago before realizing my dream. Thank you to the team.”
Mirco Keller
Chef / Partner, Keller Bangkok
What the client said
“To finally open my own restaurant in Bangkok, you can imagine that I had very strong views as to the concept, identity and positioning. This, partly because I have been dreaming of this day for a long time, but also because my family name is on the door, Keller.
The Invisible Ink team met with me many times and showed real patience in truly understanding what I wanted the Keller brand to say and how the Keller restaurant should be positioned.
The end result I can honestly say is exactly what I envisaged many years ago before realizing my dream. Thank you to the team.”
Mirco Keller
Chef / Partner, Keller Bangkok
