PUBG MOBILE

The challenge

Raise awareness and help a wider audience take these eSports players seriously and get them pumped for Thailand’s first Pro League.

How we solved it

We made a song and dance about it. Creating a hip hop anthem based on the PUBG’s universe we added a touch of Thai-ness, packaged it together with some tongue-in-cheek 3D visuals making these eSports players look like heroes.

PMCO The challenge

To raise awareness of the PUBG mobile regional finals taking place in Bangkok.

PMCO The challenge

With limited time we decided to take to the streets using guerrilla projections around the city to raise awareness, ground level activations at key spots around the city and finally bringing it together in a slow motion dash for the line in the launch video involving 100 extras, plenty of fireworks and a chicken.

PMCO The challenge​

To raise awareness of the PUBG mobile regional finals taking place in Bangkok.

PMCO The challenge​

With limited time we decided to take to the streets using guerrilla projections around the city to raise awareness, ground level activations at key spots around the city and finally bringing it together in a slow motion dash for the line in the launch video involving 100 extras, plenty of fireworks and a chicken.

What the
client said

“From brief to pitch to production to post, the Invisible Ink crew were creative, innovative, and consummate professionals, and we were very happy with our finished products.”

Andrew Manugian
Head of Gaming Operations, Tencent Thailand​

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