Sukosol Hotels

The challenge

How can this hotel group, with a diverse portfolio of properties, bring a consistency and better performance to their hotel’s websites?

How we solved it

We designed a flexible framework of page types that could be versatile and functional for an ultra premium hotel like The Siam in Bangkok but can be equally useful to a budget friendly Bayview Hotel in Pattaya. The result gives this hotel group a consistent set of hotel websites that still cater to the needs and brand of a diverse portfolio of hotels.

What the client said​

“The Invisible Ink team were fantastic in bringing the unique personalities of our hotels to life, incorporating each hotel’s key characteristics during the design phase. The flexibility of the backend system has allowed each website to continue growing too, increasing our traffic through better search engine visibility and we’ve seen a big lift in guests contacting us directly through the websites too.”

Alex Gardner

Group Director of Digital Strategy, Sukosol Hotels

What the client said​​

“The Invisible Ink team were fantastic in bringing the unique personalities of our hotels to life, incorporating each hotel’s key characteristics during the design phase. The flexibility of the backend system has allowed each website to continue growing too, increasing our traffic through better search engine visibility and we’ve seen a big lift in guests contacting us directly through the websites too.”

Alex Gardner

Group Director of Digital Strategy, Sukosol Hotels

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