The Challenge
How can the Songkran spirit be celebrated and relatable to the Valorant community in Thailand?
How we solved it
We created a campaign centered around a video series for #VALORANTsongkran featuring influencers and the talent of @overact.official to humorously bring to life agents and their abilities at Songkran.
Campaign videos
The videos were released each day over the holidays via Valorant Thailand’s social channels reaching over 500k total views.
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Key Visual
We worked with Thai artist Narupiti Harunsong already well known in the gaming community, to create a uniquely Thai & Valorant key visual staring the gaming influencers as their chosen agents.
Giveaway
Press, gaming influencers and lucky winners from the social engagement activity of the campaign also received a custom designed premium gift pack limited for this campaign.
