Bentley Flying Spur

The challenge

Localise Bentley’s global campaign ‘Embrace Extraordinary’ with a relevant and compelling visual story to launch new Flying Spur in Thailand.

How we solved it

Crucial to the success of this production was finding the right personality who embraced extraordinary in their own life. We choose to match successful private banker Khun Tul Pradinan Arkrachinores, who’s passion for food and an eye for detail had led her ‘Khao’ restaurants to Michelin-star status. Her values and story aligned very closely with the creation of each customer’s Flying Spur and thus our story was born.

Behind the scenes

With only one night to shoot, we planned a route through Bangkok, from downtown to old town to capture different environments. With a police escort in tow, we were able to clear roads and get the shots we needed in a short time frame.

What the
client said

“We commend the team at Invisible Ink for our successful Embrace Extraordinary campaign. The team understood the luxury positioning of our brand and grasped the campaign objective instinctively. Throughout our collaboration, they have displayed exceptional professionalism in the communication, creative execution and delivery of our campaign through a fitting personality, which they coordinated seamlessly for us. It was our pleasure to work with Invisible Ink and we highly recommend them to anyone looking to tell a compelling story around their brand or product.”

Calista Tambajong
Head of Marketing & Communications, Bentley Motors Asia Pacific​

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