SKINPRORx
The Challenge
Carve an identity that would separate SKINPRO Rx from the existing SKINPRO brand that is positioned higher and stresses the clinical integrity of the product allowing users to solve their skin problems and enabling them to live free of skin worries.
How we solved it
To emphasize the premium positioning, we went with a more minimal art direction that is clean and scientific in line with the more clinical level of the products. But to also connect the products to the clinical skincare experience, we brought in a human, handwritten aspect to the identity to mimic a doctor’s prescription and to also help buyers more easily identify the correct product for their skin type and lifestyle.
What the
client said
“We were looking for a creative agency that could help us shape our new brand’s visual identity including packaging. We considered several high-profile agencies but we were most impressed by Invisible Ink, and they did not let us down in the end. It was a pleasure working with them throughout the entire process, with the final output being exactly what we were looking for. The design they have created truly brings out the essence of our brand.”
Summa Sriprachya-anunt
Brand Director, Pornkasem Cosmetics
