Bangkok Pains The Board Game

Survive the chaos. Embrace the charm.

The Challenge

We wanted to capture Bangkok’s wild energy and affectionate frustrations in a playable board game. The goal was to build a full-service launch—design, animation, copy, web and video—that feels both chaotic and charming.

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The Start

Our team dreamed up Bangkok Pains as an April Fools’ idea turned passion project. After a studio workshop we mapped out a fictional year in Bangkok, ups, downs and all the quirks in between. We played countless board games to cherry-pick mechanics that make you laugh and cry.

Our Journey

We sketched over 100 hand-drawn scenes and characters that bring Bangkok’s streets to life. We created Pain and Gain cards mostly from our own experiences with some slight detail changes to save face (our own and our friends), instructions and promos. We teamed our illustrators, animators and developers to build a Three.js site that reflects the city’s bustle with interactive 3D elements and GSAP animations. We sourced velvet-backed boards and market-found tokens to make each box a labour of love.

Bangkok Pains by Invisible Ink | Creative Agency, Bangkok & Singapore

The Finale

We delivered a complete launch package: brand identity, game prototype, UI/UX-driven website, social meme and animation series, plus a hero video blending 2D and 3D. The finale track—a Thai classical crossover celebrating Bangkok’s ceremonial name—ties it all together.