Branding
We work hard to create brands that mean something to our clients and to their audiences. Our mission is to find original memorable stories that stick and give you everything you need to keep telling them.
What problems do we help
Branding clients overcome?
There are a variety of reasons why a brand can underperform,
but the challenges below can always be overcome.
Branding Process
Our working process can be broken down into five key stages. The stages are the same for most clients, but the amount and type of work at each stage can be completely bespoke for each client’s branding needs.
At this stage, we learn as much as possible about your brand, concept, competition, and anything else is in the market. The research process goes faster if you already have a lot of this information available:
- Onboarding
- Audience profiles
- Market positioning
- Product comparison
- Situation analysis
- Terminology
This stage is critical as it is the foundation of your company’s brand, communications, and direction. Some of your brand positioning may
have been defined already, and some may still need to evolve out of:
- Workshops
- Touchpoint exploration
- Positioning exercises
- Positioning application
Next, our team will take care of the brand identity design and provide art direction based on your finalised brand positioning. This includes:
- Naming
- Identity art direction
- Logo development
- Brand symbols
- Photography direction
- Video direction
- Animation direction
Stage four consolidates your brand positioning and identity into a PDF guide and core working files. This centralised resource governs all of your brand, creative, and marketing decisions to ensure clear and consistent application of the brand. Toolkits contain:
- Positioning guidelines
- Identity guidelines
- Photography guidelines
- Video guidelines
- Animation guidelines
- Brand toolkit templates
Stage five translates everything from the previous four stages into core brand assets, consisting of:
- Copywriting
- Stationery
- Photography
- Video
- Illustration
- Graphics
Brand strategy
This stage is critical as it is the foundation of your company’s brand, communications, and direction. Some of your brand positioning may
have been defined already, and some may still need to evolve out of:
- Workshops
- Touchpoint exploration
- Positioning exercises
- Positioning application
Brand toolkit
Stage four consolidates your brand positioning and identity into a PDF guide and core working files. This centralised resource governs all of your brand, creative, and marketing decisions to ensure clear and consistent application of the brand. Toolkits contain:
- Positioning guidelines
- Identity guidelines
- Photography guidelines
- Video guidelines
- Animation guidelines
- Brand toolkit templates
Brands we’ve helped
Take a look at the brands we’ve brought to life, refreshed,
and helped find their story.
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