Chiva-Som
30 years of wellness, rooted in longevity.
The Challenge
After three decades as a luxury wellness hospitality brand, Chiva-Som had grown into a wider world of destinations, programmes and offerings. Its identity needed a clearer architecture and more consistent expression: one that could honour an enduring legacy while giving the brand room to evolve.
For its 30th anniversary, Chiva-Som also needed a visual direction that felt considered, distinctive and built for the future.
Services
The Start
Our team took a short trip to Chiva-Som Hua Hin to host a workshop with the Chiva-Som team and immerse ourselves in the brand. Experiencing the destination firsthand, from its facilities and services to its wellness programmes, helped us understand Chiva-Som’s values, define its audiences, and identify opportunities to refine and strengthen its existing identity.
Our Journey
Longevity sat at the heart of our thinking. We looked to the orchid, a flower that blooms over time, as a symbol of patience, care and natural balance. Its form became a way to express Chiva-Som’s philosophy of mind, body and spirit.
From there, we refined the identity and created a more coherent brand architecture. A new visual system brought greater clarity across Chiva-Som’s offerings, while an anniversary identity, marketing materials and usage guidelines gave the team a consistent way forward.
The Finale
The result is a clearer brand structure and refreshed visual identity that gives Chiva-Som greater consistency and flexibility as the brand continues to grow. The new system brings together its different offerings while the anniversary identity and visual direction create a distinctive expression of 30 years of wellness, rooted in longevity.
