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Why do clients opt for animation?

Animated videos are incredibly versatile and can offer excellent return on investment

if the assets created for an animation are adapted and re-used.

Animation

Production Process

Our working process for Animation consists of three stages. Much like our video production process, preproduction is the most important stage because, when done in the right level of detail, the visualization and animation expectations and outcomes are perfectly aligned with our clients’ expectations.

Animation by Invisible Ink | Creative Agency, Bangkok & Singapore

Our preproduction work will define the animation’s direction and style before creating a script and storyboard. Preproduction covers:

  • Concepts & treatments
  • Story outlines
  • Scriptwriting
  • Storyboards
  • Casting

Production work for Animation tends to focus on creating static visuals and voiceover recordings in preparation for the
post-production stage. Our Animation team will manage:

  • Illustration
  • Voiceover recording
  • 3D modelling

In post-production, animations are created, polished, and adapted to suit your markets and communication channels. This stage may
consists of:

  • 2D animation
  • 3D animation
  • Editing
  • Sound mixing and music
  • Cutdowns and adaptations
  • Localisation
Animation by Invisible Ink | Creative Agency, Bangkok & Singapore

Pre-production

Our preproduction work will define the animation’s direction and style before creating a script and storyboard. Preproduction covers:

  • Concepts & treatments
  • Story outlines
  • Scriptwriting
  • Storyboards
  • Casting

Production

Production work for Animation tends to focus on creating static visuals and voiceover recordings in preparation for the
post-production stage. Our Animation team will manage:

  • Illustration
  • Voiceover recording
  • 3D modelling

Post-production

In post-production, animations are created, polished, and adapted to suit your markets and communication channels. This stage may
consists of:

  • 2D animation
  • 3D animation
  • Editing
  • Sound mixing and music
  • Cutdowns and adaptations
  • Localisation

Like what you see?

We help brands express who they are through strategic design from identity systems and websites to campaigns, videos, and animation. If you’ve got ideas, we’re here to bring them to life with care and creativity.

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