MICHELIN Guide
Where culinary excellence sets the global standard.
The Start
The collaboration began as the MICHELIN Guide took root in Thailand, shaped by travel, food, and the culture surrounding dining. From early video pieces to key visuals for the annual ceremony, each asset helped introduce the Guide’s world to new audiences.
Our Journey
As the partnership grew, so did the scale of our craft—into intricate motion and bold key visuals. Particle-driven systems for annual ceremonies worldwide and brand collaborations spanning automotive, retail, and insurance extended how the Guide connects with people beyond the plate.
The Finale
From end-to-end video production to graphic guidelines, animation, and global marketing assets, every element contributes to the MICHELIN Guide Ceremony experience. Delivered year after year across local and international markets, the work continues to uphold and amplify the Guide’s standard of excellence.
What our
client said
It was a delight working with the Invisible Ink team throughout these years. We can always rely on their creativity and professionalism when it comes to video production. All the projects we’ve partnered with them so far have been great and enjoyable. Looking forward to more to come.