Papaya
Better dining, made simple.
The Challenge
Papaya is a new dining app that needed a full brand foundation. The goal was to create a youthful, frictionless identity that communicates convenience for diners, trust for restaurants, and a sense of connection between the two.
Services
The Start
Papaya set out to change how people order and pay in restaurants. We worked with the team to define the brand’s essence ‘better dining’ and give it a personality that feels creative, playful, and friendly.
Our Journey
We developed a flexible visual identity built around Papaya’s creator/jester archetype. The logo and palette reference the fruit’s colours, while continuous line illustrations show the connection between diners, food, and outlets. A custom type system balances bold headlines with a light, frictionless tone. We carried the identity through website UI, social templates, packaging, and collateral to ensure every touchpoint feels consistent.
The Finale
Papaya now has a clear brand system that matches its mission: simple, human, and fun. From the app UI to in-store QR codes, every detail communicates a smoother dining experience — one that helps outlets operate efficiently and lets diners focus on enjoying their meal.
