JUTI
Building bridges to a just, climate-safe future.
The Challenge
JUTI was already driving Bangkok Climate Action Week, but it didn’t have an identity of its own. The festival is only one part of a bigger mission. JUTI needed a brand that could stand alone and connect its work across policy, business, culture, and community.
Services
The Start
We worked with the JUTI team to define their core values: Care, Courage, Collaboration, and a voice that balances curiosity with pragmatism. We then distilled what makes JUTI unique and why it matters. With that essence in place, we set out to visualise it in a clear, flexible system the whole team could use.
Our Journey
Knowing JUTI’s essence is to convene people and ideas, we set out to show how they work: connecting sectors, lowering barriers, and turning shared intent into action. That led us to the bridge, a simple symbol for crossing gaps and meeting in the middle.
The logo holds an open arc to signal ongoing progress, with the dot above the i forming a degree sign to keep climate urgency in view. We built a grounded colour system and a modular pattern toolkit that expresses nurture, connection, and creativity. Typography stays human and clear. The result is a visual language that feels welcoming in policy rooms, community forums, and everywhere JUTI shows up.
The Finale
We delivered a launch-ready brand: clear positioning and messages, a logo that carries the bridge idea and degree sign, a practical colour and type system, and templates the team can use right away. With one consistent language in place, JUTI can unite partners and turn intent into action.
What our
client said
We were impressed by Invisible Ink’s professionalism and how easy they were to work with. We came with a vision, stories, and values, and their team translated them into thoughtful, beautiful branding. More than visuals, they took time to understand who we are and ensured every element truly aligned with us. It was a true pleasure working with the Invisible Ink team!