MICHELIN Guide Thailand x AMG 2022
The challenge
Produce a series of videos for Mercedes AMG and the MICHELIN Guide’s collaboration entitled ‘High-Performance Chefs’. And highlight the car to have a great mix of lifestyle & the beauty of the vehicle.
How we solved it
We paired the characters and features of the chefs with those of the AMG vehicles by focusing on their passion and craftsmanship.
Chef
Dan Bark
Chef Dan Bark
Cadence by Dan Bark, Borderless restaurant in Bangkok (1 MICHELIN Star)
His cooking philosophy is to cook with love, focus and care. And that passion pushes him to keep improving the craftsmanship. He believes we have to go the extra miles, to achieve anything great.
Chef Supakorn Jongsiri
Chef “Ice” Supakorn Jongsiri
Sorn, Southern Thai cuisine restaurant in Bangkok (2 MICHELIN Stars)
He puts his heart into every moment, and that is the philosophy of Sorn. Always keep improving every detail at the restaurant as he believes that the evolution is endless.
Chef David Hartwig
Chef David Hartwig
IGNIV by Andreas Caminada, Innovative restaurant in Bangkok
(1 MICHELIN Star)
He believes that teamwork is extremely important, you need craftsmanship and passion and you need a team who can execute that on the highest level. So he thinks to do whatever that you like to do and love to do is the only way to live your life.
What the client said
“It was a delight working with the Invisible Ink team through the year. We can always rely on their creativity and professionalism when it comes to video production. All the projects we’ve partnered with them so far have been great and enjoyable. Looking forward to more to come.”
Pruepat Songtieng
Digital Editor, MICHELIN Guide Asia (Thailand & Vietnam)
