The Challenge

Reproof is a writing assistant built by writers, for writers. Create a brand positioning & identity, including the UI design of the product for this specific audience.

How we solved it

Commencing with building a brand positioning with the client, we quickly defined what the brand is and set about visualising this for the identity and the product’s UI. With the audience in mind, we chose to champion typography as the visuals and selected meaningful colours to really separate it from the Microsoft Word and Google Docs.


Championing type

With copywriting as the hero, we decided Reproof should not not use images in it’s communications about the brand and the products features but instead focus on and explain using only words and aspects of the product in animation to explain the benefits. The resulting animations are clear, versatile and reflective of the product experience.

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