The Challenge
Reproof is a writing assistant built by writers, for writers. Create a brand positioning & identity, including the UI design of the product for this specific audience.
How we solved it
Commencing with building a brand positioning with the client, we quickly defined what the brand is and set about visualising this for the identity and the product’s UI. With the audience in mind, we chose to champion typography as the visuals and selected meaningful colours to really separate it from the Microsoft Word and Google Docs.