MICHELIN Guide Thailand 2023

The challenge

Representing GI products in Thailand as key ingredients for the dishes that will be served in the MICHELIN Star Revelation Gala Dinner 2023. Our mission was to capture the authenticity of cooking, the candid moments, and the culinary artistry of the talented chefs involved.

How we solved it

We created an unfiltered and intimate setting on the set and positioned multiple cameras, allowing the chefs to express themselves and guide us through their ingredient choices and cooking techniques as they answered our questions. We enhanced the experience with lively music, adding a fun and dynamic dimension to the process. This approach brought the passion and creativity of these exceptional chefs to life.

What the client said

“It was a delight working with the Invisible Ink team through the year. We can always rely on their creativity and professionalism when it comes to video production. All the projects we’ve partnered with them so far have been great and enjoyable. Looking forward to more to come.”

Pruepat Songtieng

Digital Editor, MICHELIN Guide Asia (Thailand & Vietnam)

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