People & Mingle
Bringing Phuket’s community spirit to life at Homa.
The Challenge
Homa, a vibrant serviced apartment and co-living space in Phuket, needed identities for venues: a restaurant and pool bar that foster social connection among residents and locals, and a coffee outlet appealing to Thai and international coffee lovers.
Services
The Start
We started with a trip down to Phuket to see the space for ourselves. We wanted to get a feel for the place first hand, meet the people that live, work and play there and scope out the neighbours to make sure we could create something that stood out.
Our Journey
Community is at the heart of Homa as a brand and we needed to reflect that in both venues. The coffee shop is more public facing and we wanted it to welcome customers with open arms.
Settling on ‘People’ gave the brand a purpose of getting to know customers through their stories.
The pool bar and all day dining on the other hand was more of a space for the residents but still everyone was welcome. It was a chance for everyone to gather and ‘Mingle’.
The Finale
A flexible system, inclusive, diverse and easy to scale. People has the building blocks to create individual faces and expressions that match the venue.
Mingle we went one step creating several custom fonts inspired by our team’s own handwriting and introduced a title font that varies in weight, height, and size, all designed to portray a blend of unique individuals.
For the illustrations, we devised a dynamic system encompassing hands, legs, food, and drinks. These elements are interchangeable and adaptable, allowing Mingle to craft unique artworks tailored to any situation.
