SKINPRO Rx
A prescription for a clearer identity.
The Challenge
SKINPRO Rx needed to stand apart from the existing SKINPRO brand. Where SKINPRO leaned clinical and scientific, SkinProRx had to feel premium but approachable.
Services
The Start
We began by mapping the overlap and differences between SKINPRO and SkinProRx. The brief was clear: give SkinProRx its own voice while keeping the clinical credibility customers already trusted.
Our Journey
We built a minimal, scientific art direction to echo the product’s premium positioning. Then we added a human layer: handwritten prescription-inspired details that connected back to the clinical experience while making it easier for buyers to identify the right product for their skin type and lifestyle.
The Finale
The result is a brand identity that feels clinical without being cold. Packaging, digital assets, and campaign visuals now give SkinProRx a confident presence in the market and a clear distinction from its parent brand.
What our
client said
We were looking for a creative agency that could help us shape our new brand’s visual identity, including packaging. We considered several high-profile agencies, but we were most impressed by Invisible Ink, and they did not let us down in the end. It was a pleasure working with them throughout the entire process, with the final output being exactly what we were looking for. The design they have created truly brings out the essence of our brand.
