What problems do we help Branding clients overcome?
A business that has no brand at all.
An existing brand that was created
without a brand positioning.
A brand that has limited assets,
is outdated for its audience,
or is not ready for the digital world.
There are a variety of reasons why a brand can underperform,
but the challenges above can always be overcome.
At this stage, we learn as much as possible about your brand, concept, competition, and anything else is in the market. The research process goes faster if you already have a lot of this information available:
- Audience profiles
- Market positioning
- Product comparison
- Situation analysis
This stage is critical as it is the foundation of your company’s brand, communications, and direction. Some of your brand positioning may have been defined already, and some may still need to evolve out of:
- Touchpoint exploration
- Positioning exercises
- Positioning application
Next, our team will take care of brand identity design and provide art direction based on your finalised brand positioning. This includes:
- Identity art direction
- Logo development
- Brand symbols
- Photography direction
- Video direction
- Animation direction
Stage four consolidates your brand positioning and identity into a PDF guide and core working files. This centralised resource governs all of your brand, creative, and marketing decisions to ensure clear and consistent application of the brand. Toolkits contain:
- Positioning guidelines
- Identity guidelines
- Photography guidelines
- Video guidelines
- Animation guidelines
- Brand toolkit templates
Stage five translates everything from the previous four stages into core brand assets, consisting of:
Are you looking for a branding agency to transform your brand story into a distinctive and impactful visual identity?